Midas Logo Guide, 2023

Media: Illustrator, Photoshop, InDesign

Midas is a branding studio whose name draws inspiration from the mythical figure of Midas, known for his ability to turn objects into gold. This concept aligns seamlessly with the studio's strategic approach to branding, which aims to elevate businesses and transform them into standout entities in their respective markets.

For the logo, the font "Tricky" was selected to convey a sense of modernity and creativity. The design ingeniously incorporates the initials "M" and "D" from the business name. The letter "M" is depicted as a magician, standing atop the letter "D," which is rendered in a contrasting color. This visual arrangement creates the illusion of the "M" turning the "D" into gold, symbolizing Midas Studio's transformative branding expertise.