Current Work In Progress:

Imaginary Brand: Branding Visualization

Teapot Tales, 2024

·The first stage is Define Brand Position, analyzing the target customer, competitors, confirm prices and location, and creating brand background story.

· The second stage is Logo Deconstruction, breaking down the logotype and seeking new forms of tension. Look for different fonts, set up layout for the logo and logotype with different combination, try different color palette.

· The third stage is Logo proposal, group up all the logo design that have different layout together with descriptions, explain what the meaning is, how the idea was made, why will this stand out among other businesses.

· The four stage is to create a final presentation with defining visualization book, it is a computer-based visualization system that provide visual representations of datasets designed to help people carry out task more efficiently.